Professional Experience
2024 - Present
Social Media Content Specialist
Linked Media - Marketing Agency
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Develop and execute tailored social media strategies for eight clients across industries, with a focus on brand voice, audience engagement, and platform-specific best practices
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Create visually appealing and informative graphics using Canva to promote business offerings
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Capture high-quality photo and video content on-site, optimizing for Instagram, Facebook, and TikTok
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Plan and schedule content calendars using Sprout Social to ensure consistent brand messaging and audience growth
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Write compelling copy for posts, balancing brand tone with actionable effectiveness
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Monitor analytics and engagement metrics to refine strategies and report performance to clients and senior management regularly
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Collaborate closely with colleagues and clients to align messaging with broader marketing campaigns
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Stay current with social trends and emerging platforms to keep clients competitive and relevant
2022 - 2024
Marketing Coordinator
Clubwaka - Adult Sports Leagues
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Managed social media platforms on Instagram, TikTok, and Facebook to promote 11 adult sports leagues and events across 3 main locations
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Collaborated on marketing campaigns which contributed to an increase in Clubwaka player registrations by 16.7% since 2022 across all Hartford leagues
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Maintained strong social media presence which lead to an increase in Instagram profile engagement by 10% since April 2023
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Attended events to capture photo and video to be used in marketing promotions across social media platforms
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Edited digital media content to create videos, clips, reels, posts, and flyers
2022 - 2022
Freelance Website Designer
Sloan, Giguere, Gisleson & Associates
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Developed a comprehensive website to showcase the range of financial services offered by the company
2021 - 2022
Marketing/Executive Assistant
Alliance Management - Golf Management
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Designed a website for two of the company’s country clubs, including Red Tail Golf Club and Oronoque Country Club, meant to provide information on the courses and allow for appointments to be made
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Revamped the Facebook pages for six different country clubs under the company’s management portfolio
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Developed and executed email marketing campaigns targeting members to promote events, initiatives, and exclusive club membership benefits
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Managed CEO’s calendar efficiently, scheduling meetings and appointments
Education
2018 - 2021
University of Connecticut
Bachelor of Science in Marketing with a minor in Communication
3.84 GPA
Skills & Expertise
- Most of my professional experience comes from managing social media accounts, including taking photos and video on site, creating graphics, writing captions for posts, and scheduling content. I also have experience in website design, email marketing, and designing flyers and other print promotional materials. I am well versed in Canva, Sprout Social, CapCut, Wix, and Microsoft Office Suite.